I Help Entrepreneurs Build and Scale Profitable Amazon FBA Businesses.

Get 1-on-1 mentorship from an experienced Amazon seller. No courses, no training academies or programs - just direct and personalized guidance. Whether you're launching your first product or growing an existing brand, I’ll help you start, scale and succeed on Amazon. 🚀

About Me

Hi! 👋 I’m Karen - I have 8 years of experience selling online. I started with dropshipping and print-on-demand, then transitioned to building an Amazon FBA private label brand from scratch while working a 9-5. I grew the brand to Etsy and Shopify, scaled it to multiple six figures annually, and sold it in 2025 through Empire Flippers - the top curated marketplace for vetted online businesses. Today, I stay actively involved in the Amazon FBA world, connect with other entrepreneurs, and share what I’ve learned to help others succeed.

Who I work with

✅ New sellers who want clarity on how Amazon FBA actually works.
✅ Experienced sellers looking to scale, optimize, or fix a specific issue.
✅ Business owners planning to exit and want help increasing valuation.
✅ Buyers who need help analyzing an FBA business before acquisition

How it works

Step 1: Book a free intro call (up to 2 x 30-minute calls).
Step 2: We dive into any questions, ideas, or challenges you have.
Step 3: If there’s a good fit, we can discuss a flexible mentorship plan tailored to you.

What We Can Cover

From product research to exit planning, I'll help you navigate every aspect of your Amazon FBA journey.

Product Research

Validating ideas, calculating profitability, understanding Amazon fees, using tools like Helium 10 and general research strategies

Finding Suppliers

Finding reliable suppliers, red flags to watch for, how to pay overseas, and navigating sourcing from China

Listing Creation

SEO, keyword research, creating optimized listings, managing variations, and barcodes

Shipping to Amazon

Best practices, how to create shipments, inventory limits, different shipment options, what to expect

Launch Strategy

Advertising and PPC campaigns for launch, ranking, pricing tactics, and early review strategies

Amazon PPC

Structuring, testing and optimizing ad campaigns - I managed campaigns at an average 10% low ACOS

Inventory Management

Reordering schedules, staying in stock, and seasonal planning - I've managed over 15 SKUs

Scaling Your Business

Expanding to other Amazon marketplaces, different platforms like Etsy and Shopify. Getting trademarks and brand registry. Ways to increase revenue and profits

Exit Planning

Prepping your business for sale, improving valuation, and navigating the selling process

Buying a FBA Business

P&L reviews, evaluating risk and opportunity, and what questions to ask sellers

Selling in the U.S. from Canada

My experiences and challenges that I've faced as a seller in Canada selling primary in the US marketplace

Frequently Asked Questions

Even after exiting my Amazon business, I want to stay involved in the e-commerce world. I genuinely enjoy connecting with other entrepreneurs and believe I can offer real, experience-backed value to small business owners. This is my way of giving back while staying sharp and engaged in the Amazon FBA space.

Possibly! I want to make sure we're a good fit - both in working style and goals. This is why I offer free introductory calls. It's important to me that I understand your business and that I'm confident I can actually help you before we commit to anything long-term.

It depends on your needs, the stage of your business, and the level of support you’re looking for. I don’t believe in one-size-fits-all pricing - my goal is to keep things fair and flexible for both of us.

After running and scaling the same brand for over 6 years, I felt it was time for a new challenge. I’m still passionate about Amazon FBA and e-commerce, and that’s why I’m focusing now on helping others build and grow their own successful businesses.